this is Darren Lee, designer.

Hello! 👋 I'm Darren.

/ˈdæɹən/

> 🇸🇬 born & raised in Singapore
> final-year communications studies (interactive media development track) at national university of singapore
> also an information design intern at IBM iX
> used to major in biomedical science & economics
> I write on Medium
> mentors aspiring designers and youths
> speaks english, chinese, and japanese
> loves nature and trekking
> ☕️ IS LIFE. did I mention I love meeting people over ☕️ ?
> 💬 let’s chat!


Experience

  • IBM iX
    Aug 2018 - Present // Singapore
    Designing a kit to provide more transparency with our clients and to develop a shared responsibility between Production and Sales teams.
  • Labs, Sea Group
    May 2018 - Aug 2018 // Singapore
    Sea Labs’ first UI/UX Design Intern working with developers and marketing to redesign the marketing website of a POS application used by more than 15,000 Food and Beverage businesses in Thailand and Vietnam.
  • StaffAny
    Jan 2018 - May 2018 // Singapore
    Part of early team; Co-led product team to research and design solutions to enhance shift managers’ existing rostering methods — Ran 6 Design Sprints, interviewed users and conducted usability tests, crafted user flows and information architecture, designed 5 different versions of UI and shipped a high-fidelity UI implemented in working prototype used by early users.

    StaffAny is released on the App Store and Google Play.
  • Arch Systems
    Jan 2017 - December 2017 // Mountain View, CA
    Created Arch’s design system to improve consistency across products; Contributed to 10X visitor count of marketing website — Expanded site to >50 pages, optimized desktop/mobile loading speeds by 50%, increased SEO scores by 40%, improved scaling with Jekyll; Conducted market research and designed marketing collateral.
  • Freelance Web Designer
    July 2016 - Present // Singapore
    Designed websites for small businesses and organizations to boost online presence; Increased marketing reach through SEO & marketing tools.

Education

  • Communication Studies and New Media (B.A.),
    Interactive Media Development Specialization

    Aug 2015 - Present // National University of Singapore
    Coursework include human-computer interaction, communication studies, statistical analysis, persuasion, public relations & marketing, and technical writing.
  • NUS Overseas College (NCSV), Silicon Valley 31st Batch
    Jan 2017 - Dec 2017 // NUS Overseas College
    [Gap year] Prestigious and competitive technopreneurship program in partnership with startups in the San Francisco Bay Area.
  • Diploma in Biomedical Science
    Apr 2010 - May 2013 // Ngee Ann Polytechnic
    Coursework include life sciences, laboratory techniques, analytical thinking, scientific thinking, and literature research.